my|assistant – real estate virtual assistant

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Posts Tagged ‘marketing’

Sit Next to a Granola Bar

Posted by myassistantcan on January 8, 2009

     

I went to my local grocery store for square orange cheese crackers. In particular I was looking for Cheese Nips because they were on insane sale.

Cracker aisle. Found the Cheez-Its but where are the Cheese Nips????? Can’t find them anywhere. But they’re on sale. They must be around.

Cruise down the aisle to the granola snack bars. Lo and Behold – there are the Cheese Nips. Why here???

This immediately gets my attention. Why in the world would Nabisco choose to put their square cheese cracker so far away from the other square cheese cracker? Why would they choose to put their cracker where the other crackers are not?

Now, this was like five days ago and I can’t let it go. Something is significant here. Today, I think I figured it out.

Location, Location, Location!

You’ve heard it said before in real estate but it really is the best thing to consider in much of marketing, listings and otherwise. I don’t like Cheese Nips as well as I like Cheez-Its. My guess is that most people agree with me or at least they recognize the red Cheez-Its box much faster than they recognize the orange Cheese Nips box. My guess is that Nabisco purposefully moved their product out of their competition’s reach. Move it where there is no competition besides granola bars. The guilty indulgence may get the best of some people and they’ll reach for the cheese crackers instead of the granola bars.

That’s my theory.

What does it mean to you?

This can be applied to both listing marketing and agent marketing. If you can’t get a house sold, what is the first thing you recommend to the seller? Price reduction. If you can’t beat the competition, move away from it. Move away in price. Set yourself up with new competition. Sit next to a granola bar.

Same goes for agent marketing. Get out of Homes & Lifestyles and put yourself where the saturation is much more in your favor of getting seen. Where is that you say? Right now, it’s in people. It’s in social media. It’s in getting yourself out there where the people are. It’s about walking your neighborhood and talking to your neighbors. Ask for a referral. If you don’t have the guts, get some. (psssst….you’re in sales).Don’t be afraid to move out of the cracker isle. (No, I didn’t just call you a cracker). Hang out with some granola bars and you might find yourself with better exposure. At the very least, someone might start talking about you on some blog.

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Posted in marketing, social media | Tagged: , , | 1 Comment »

Add Social Media to your Marketing Plan

Posted by myassistantcan on December 3, 2008

Are you rolling in marketing dollars this year? If you’re like a lot of companies you are forced to give a hard look to your marketing plan and rule out what is working and what is not. Here’s what I’m hearing.

Not working:

  • Newspapers
  • Homes & Lifestyles
  • Open Houses

Working (in our area and across the country)

  • Websites
  • Postcards
  • Twilight Open Houses
  • Social Media Marketing

Social Media is the NEW internet. Have you heard of Web 2.0? That’s what it refers to – social networking online. While we’re in winter, let’s not hibernate but amp up our marketing plans and pull new ideas into them.

Not sure how to get started with Social Media Marketing? It can be a bit overwhelming if you’re just starting out. Here’s an intro to a couple of the major social media sites. You will also want to check out this article by David Wilson, owner of Braveheart Design on why you need a social media presence. I’ll work on pulling together more information on ActiveRain and Broker Social Network. Those are both real estate specific networking sites.

Twitter– a free social messaging utility for staying connected in real time. Basically, you create a profile, find people to ‘follow’. You get updates from them about what they are doing/thinking and vice versa. I’ve made 5 real life friends from Twitter and received quite a bit of paying business. I’ve also connected with other VAs and learned valuable tips. View my Twitter profile.

 Facebook – Facebook gives people the power to share and makes the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. You can also connect your outside blog (short for web log) to Facebook and your Facebook profile will automatically be updated with your new posts (are you blogging your listings yet? If not, winter is a great time to learn how). Visit my Facebook profile.

I offer training and profile set up for those who want to get started but don’t want to do the set up.

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Introducing Template Postcards

Posted by myassistantcan on October 16, 2008

Each month I am going to feature a template postcard with a crazy savings designed to help you keep in touch with your client base, farm, and/or sphere. Statistics show you need to be in contact with people AT A MINIMUM of every 4 weeks. A slower market is the best time to focus on your marketing efforts.

This month’s postcard reminds your clients to the fall time change. I encourage them to hang the postcard on their fridge, maximizing your exposure. Why use my template postcards?

No design set up fee – yes, it will be customized with your own contact information, picture & logo on the back

Super low price! Template postcards are a crazy .12 each! That’s .08 off the normal price!

No minimums!

click on each picture for a larger view



Let’s get started! Let me know how many you’d like and we’ll get your marketing going in full swing. I work with you to make this process easy for you. Want to automate these mailings every month? We can do that, too.

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